BUSINESS MODEL

Ranking things is free. Everything else pays for it.

The boards stay free, unranked and un-sponsored forever. Money comes from people and brands who want more than the free tier — never from quietly selling a better position to whoever bids highest.

See the plans How the money works

Plans

free is the default and always will be

Free

$0 / forever
  • Unlimited boards, unlimited items
  • Voting, comments, community changes
  • Place binding and search
  • A display ad on the browse page
Start ranking
Most popular

Pro

$4 / month
  • No ads, anywhere
  • Private boards and drafts
  • Custom tier names and colours
  • Views, votes and referrer analytics
  • Version history export (JSON / CSV)
Join the waitlist

Brand

$49+ / month
  • A sponsored board that ranks normally
  • One clearly-labelled display slot
  • We build your official board with you
  • Aggregate results — never raw user data
Talk to us
Live inventory This is exactly what a feed slot looks like in place. One per page, always labelled, never disguised as a board.

Where the money actually comes from

six streams, ranked by how much I believe in them
Stream 01 — strongest

Sponsored boards

A game studio, a restaurant chain, a phone brand pays for the official board for their own product. It ranks like any other board — it just gets a label and a slot right under the top result. Honest, sells itself, and the brand gets argued about for free.

Stream 02

Pro subscriptions

The people who make the most boards are the ones who care about analytics, private drafts and a clean ad-free page. $4/month at a 1–2% conversion rate on a real audience beats display ads by an order of magnitude.

Stream 03

Affiliate on place boards

Every board is pinned to a place. A restaurant board can carry "book a table", a game board "get it on Steam", a product board "check the price". Same place data, three ways to monetise it — and it is genuinely useful, not an interruption.

Stream 04

Display slots

The fallback, not the plan. One slot per page, hard-capped, never inside a board. Useful while traffic is small; becomes noise once Pro exists, which is why Pro exists.

Stream 05

Creator payouts

Boards that pull real traffic get a revenue share. Keeps the best list-makers on the site instead of on their own subreddit, and turns your top creators into a sales force.

Stream 06 — long game

Data & embeds

"What is the internet arguing about this week" is a genuinely sellable signal. Plus a white-label embed so other sites can run a tier board inside their own page. Only worth anything once the boards are good.

Two rules I would not break

the boring part that keeps the whole thing credible
Rule 01

Money never moves a ranking

A sponsored board gets a label and a fixed slot — it does not get votes, and it never takes the #1 spot. The moment a brand can buy the top of a ranking, the ranking is worthless.

Rule 02

Ads are labelled, and users are not the product

No selling individual browsing data. Brands get aggregate results — "62% put your flagship in S" — which is more useful to them than a list of names anyway.

Get in early

nothing is wired to a payment provider yet — this is the shape of the plan
Stored locally for now — no payment provider is connected to this build.